Social responsibility

Paid parking for sustainable urban mobility

Q-Park stands for ‘Quality in parking’. Our fundamental choice for quality also forms the basis for the way we approach our social responsibility. Our solution for the threats mobility poses to the quality of the living environment in urban areas is expressed in ‘Quintessence – the logic behind paid parking’ which we published for the first time in 2007. This is also discussed extensively in our CSR report Responsible Parking 2013.

Q-Park continues to propagate the logic that regulated parking, preferably in clean and safe facilities, offers an answer to the five urban challenges:

Responsible mobility

Cities are the engine of the European economy. Mobility problems are like sand in that engine. Efficient parking is an important part of the mobility chain and contributes to a pleasant city environment. Q-Park is committed to a coherent mobility policy in which economic growth, quality of the living environment, sustainable development, and environmental protection go hand in hand.

Attractive facility

If parking facilities are exceptionally welcoming, visitors to a city, shopping centre, station or hospital will immediately get a good impression. The art is to make them functional and attractive. Q-Park is committed to providing parking facilities which can be found quickly, have vacant spaces, are accessible and convenient to use, are clean and safe and which fit in with their surroundings.

Benefits to society

Car parks are more expensive but last longer. The costs of construction, operation and maintenance are higher compared to those for on-street and off-street parking, but a car park offers immediate benefits to society. Car parks contribute to pedestrian-friendly and high-quality urban public spaces because:

Good parking facilities act as interchanges. Squares and streets change from traffic areas to places where people can move freely and safely. A safe urban environment encourages people to move around on foot, by bike or by public transport, which has a positive influence on their health and wellbeing.

A clean and safe car park encourages responsible behaviour. Thanks to the high standards which Q-Park sets for these aspects, we also make a contribution to society in this respect.

Economic efficiency

Almost 85% of the Gross Domestic Product (GDP) is generated in urban areas. Paid parking helps to manage the growing demand for parking spaces better, transfer the cost of parking to the user, and limit the use of cars. Functional parking facilities in urban areas are mobility machines. If they function efficiently, preferably linked to public transport, they enable traffic flow and ensure accessibility, and that is crucial for economic growth.

Environment

Paid parking helps reduce car usage in cities, thus also reducing CO2 emissions and fossil fuel consumption. To encourage this, dynamic parking tariffs – which are higher during peak times – are very effective. Good traffic flow, for instance thanks to parking route information systems, has a positive effect on air quality because less traffic is cruising for a place to park.

Stakeholders

Q-Park considers a good, transparent relationship with stakeholders to be important. Our stakeholders include:

Through dialogue with our stakeholders we explore how we can contribute to increasing sustainability in our chain. In 2013 we organised special sessions to hear what stakeholders expect from us in this area. More on this topic can be found in our sustainability report Responsible Parking 2013.