Quality for our customers and return on investment for our shareholders are and remain our leading themes.

Strategic reorientation

Q-Park will be entering a new phase now that the shareholders have approved an internal split into an investment property and an operational division.

Efficiency and quality 

To continue providing quality in the current market, we are continuously improving our decisiveness. An important aspect in improving the efficiency of our organisation is our shared services concept, which enables us to take advantage of the scale of our organisation. A central part of this is our Q-Park Control Room (QCR) with video images of our parking spaces, putting our employees in direct contact with customers via a high-quality intercom system. This in an integral service in which video and audio are a prerequisite to providing efficient and effective services to our customers. Because we do not need to have so many employees on the spot, we achieve greater efficiency and are more cost effective. At the same time, we can provide an equally good or even better service to our customers because we are available 24/7. The tendency to pay by debit card generates savings compared to cash payments. Cost efficiency will remain an important theme in the coming years.

Fair parking tariffs

Q-Park is committed to fair parking tariffs. It is our conviction that there is no such thing as free parking. If the user does not pay, the municipality and thus the taxpayer pays for keeping the city accessible and liveable and for facilitating economic activity.

Building, maintaining and managing parking facilities simply costs money. And then there is the cost of regulation and enforcing compliance, while the pressure on the urban space continues to increase.

Q-Park sees it as its responsibility to strive towards the economic and socially responsible principle that the user pays. Collaboration with local authorities is a prerequisite for our sustainable mobility policy.

According to Q-Park, fair parking tariffs are tariffs in which the costs of traffic infrastructure, construction and operation, regulation and supervision are all included.

Ideal tariffs are fair and at the same time based on market forces. They steer motorists' behaviour and so contribute to the efficient distribution of parking spaces. For example, higher parking tariffs encourage people to opt for cheaper alternatives, such as another means of transport (public transport or bicycle) or parking away from the centre. They also ensure that there are sufficient vacant parking spaces for those who choose to park in the inner city.